Posters are unique in the realm of artwork. They are placed in a position of prominence to attract apt attention. Typically placed at a height with the intention to have optimum visibility. As such they serve an excellent purpose for getting your message across.
The communication can be for any means – homes or offices, indoors or outdoors. They are exceptional in their potential to engage with the masses when placed in public areas. Or even as as instrument to inspire and motivate yourself or others.
Creating posters that are effectual and distinctive requires respecting the norms of design keeping in mind the uniqueness of this medium. Here are some tips that can help you design striking posters.
Seize the Idea
Nail the question: What is the design about? The message that you intend to communicate needs to be crystal clear. And the best way to do that – focus on one idea. Discern what your solitary concept would be that you need to express. Your graphics, your text, your every element has to be in service of your one core idea.
The adage, less is more has tremendous significance in creating posters. The copy you include should be minimum to get your core idea across. It’s equally important to respect the rule of readability from a distance. The poster should be readable from at least 10-feet away. Having long explanation text may have good intention but it is likely to take away the audience from your poster.
Use of Space
A substantial tool to generate effective readability is clever use of space. White-space, the unmarked portions between various elements, is essential in your posters. The ample room creates spaciousness, which helps focus the concept on key aspects – your design and copy. Your graphics, margins and text all need to adhere to this tool in order to have posters that breathe.
Play with Depth
To direct viewer’s attention use diagonals for composition – the lines and the angles help to create depth and motion. This tactic becomes extremely effective to focus on the crux of the matter. Compositions placed in center can feel bland at times, reason why technique such as this should be exploited to fashion life in the posters.
Examine the Setting
Inspect the surroundings where the posters will be put up. Whether they are on walls or if they are mounted on big stands, it’s critical to take the overall environment into consideration. The poster layout, its colours and size should be mapped out against what’s present in its location. It helps you ensure that instead of the posters getting lost amidst the given ambience, they stand out.
Posters can be pretty and powerful and can even be provocative. As they function to attract attention and deliver key concepts, they can be quite persuasive. You need to be clear about your objective of the communication and use the tools of design to create compelling and potent posters.